Overview
Honda Atlas is a pioneer of the Pakistan local auto market and Honda Civic & City its top-selling models from the last many years. Honda is a Japanese auto manufacturing brand and since the company has provided its services in Pakistan gets a huge response from customers. The company has face ups and downs but still motivated to produce vehicles in Pakistan and never let down with a loss. Since last year, the company has faced a sales decline of 63% due to the COVID-19 lockdown and devaluation of rupee value against the dollar. The change in taxes also impacts the sale because after paying a high amount of taxes to the government company has increased the rates of vehicles which cause a decline in sales.
In 2010 Honda has introduced the 5th generation of City and still never update the generation. No doubt Honda City is one of the best selling sedans but with the customers want some change in style and feature according to the need. As well the company has introduced the 10th Generation of Civic in 2010 and it still its also never updates. But it’s expected that Honda has the plan to introduce the next generation of its Civic and City in Pakistan. Last month the company has released 7th generation of City in India.
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Honda Civic In Pakistan
Honda Civic is one of the popular sedans in Pakistan because of its sharp style shape and excellent performance. The biggest target market of Civic is the young generation its high-speed performance with a stylish look attracts them to buy Civic. Honda has started its first introduction of this model in Pakistan with the 5th generation of Civic in 1994 with a 1.5liter engine power and receive a huge response from its consumers. According to the information, the company has the plan to introduce next-generation in Pakistan in 2021.
Currently, we have used the 10th generation and it completely changed from the previous one and it’s expected that the upcoming generation will also come with some new features and the latest design. The current generation came with two options 1.8liter with an i-vtec engine that can produce a maximum output of 140 horsepower, and 1.5liter DOHL turbocharger engine that can produce a maximum output of 173 horsepower and matted with a CVT transmission.
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Honda City In Pakistan
Honda City is a sleek decent style sedan that is very popular and loves its customers. The sale of the City is higher than the Civic its performance and comfortable drive highly satisfied its customers. With the time customers highly demand next-generation City in Pakistan for the latest updated features and shape. Instead of its competitors, the sale of the City is high in Pakistan.
Honda City is available in Pakistan with two engine options 1.5 liters and 1.3 liters with automatic and manual transmission options. The 1.3-liter engine can produce churns of 78 horsepower and 1.5 liter churns 118 horsepower. We are still stuck on the 5th generation while the international market having a 7th generation. The current model offers these specifications & features mention below:
- Electronic Power Steering
- Keyless Entry
- Electronic Adjustable Side Mirrors
- Power Windows and Power Door Locks
- 2-Speakers and the rear speaker is optional
- Tachometer
- Fuel Consumption Display
- ABS + Brack Assist
- Key Alarm
- Euro 4 Emission Standard
The replacement of the 5th generation in Pakistan helps the company to increase its sale and recover the previous losses. First time in the history of Pakistan there is no sale record of vehicles in April 2020 due to lockdown. From the last year, the sale of vehicles down in Pakistan after the government has imposed additional FED tax on all vehicles. The up-gradation of generations helps to boost sales volume.
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Honda Competitors In Pakistan
Honda included in the 3 top auto manufacturers in Pakistan Toyota, Suzuki, and Honda and these three are Japanese automakers. These three pioneers of the local automotive industry working in Pakistan for many years you can say that they laid the base of our automotive industry. With time many other international automakers have entered Pakistan and compete, Honda, Toyota, and Suzuki vehicles. Honda has a large number of competitors in Pakistan in which Toyota Yaris, Toyota Corolla, and Suzuki Ciaz included.
The main reason for its popularity is its fuel consumption power and smooth driving. The sleek and decent body style with a high power of fuel consumption on short and long route increase its demand in the market. The price of the City is lower than its competitors.
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Pakistan Honda Position
Honda Atlas has a strong position in the local auto market they also provide a different range of motorbikes in Pakistan. The entrance of new auto giants never let down the position of Honda in Pakistan. The different range of vehicles with different functions stable the position of the company. The planing to upgrade Civic & City models will help the company to grow up and increase its customers. It’s pertinent to mention here that Civic & City is the top reason for Honda’s popularity in Pakistan.
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Conclusion
It a piece of good news for Honda customers that next year they can get a new model with the latest features and style. It’s expected that Honda City will come with air-bags option as its current model never offer air-bags and interior features will also comparable with the international model. We have to wait for next year to view that what’s additional features or designs Honda will offer in both sedans. As its a great addition to nd makes customers happy. Honda treats you next year with the latest design as its customer expectations.
