Suzuki Pakistan unveiled Suzuki Ciaz not too long ago. It won’t be mistaken to say that the most recent sedan by Suzuki is comprising a rough time in regards to sales. Ciaz’s main immediate competitor is Honda City. And even though we yetl have that 8 year old City but it is outperforming the comparatively new car like Ciaz. Toyota Corolla’s cheapest models (all 1.3L variants) are also in the same price both Ciaz models fall in. So, saying that Ciaz is having a hard-hitting competition would be an irony. It appear like a solemn ascending battle for the new candidate.
In sequence to sell more units, Pak Suzuki has launched another promotional advertising movement. But this time around, Suzuki wants you to swap your old Suzuki car for the brand pristine new Ciaz sedan. Suzuki has launched the new Suzuki Exchange program in association with Bank Alfalah. The latest post on Suzuki’s Facebook page invites you to bring your used Suzuki Swift and exchange it with the “Brand New K-Series VVT Fuel efficient; Sporty and Luxury Suzuki Ciaz.”
It is not a novel thing though, neither globally nor in Pakistan. Companies have attempted to sell their cars in the one way or another. And exchange program like these are no exemption. Toyota Indus launched a similar exchange scheme when they launched the new 2017 Fortuner. But the thing is, Toyota Fortuner is sold like hotcake. I doubt an exchange method did anything for Fortuner’s sales. Fortuner is so much in requirement that it has the expected delivery time of 6 to 7 months. Alternatively, we have something like the Ciaz which is already under pressure. It will be interesting to see if Suzuki Ciaz is going to see any amplification its sales in return to exchange schemes like these.
