Back in 2010, Pak Suzuki launched the 2nd generation Swift in Pakistan , which was the same year the 3rd generation Suzuki Swift was brought in the international markets.
Initial years for Swift were rough; it turned out to be the victim of Pak Suzuki’s own dose. i.e. people favored an obsolete Cultus with cheaper maintenance over a contemporary Swift. Finally, Pak Suzuki had to halt the Cultus VXL trim with the purpose of boosting sales of Swift, and it worked. In 2011-12 Swift attained its highest sales ever and that was selling more than 7,000 units in a fiscal year however then sales started to demonstrate a decline.
These days the Swift sells at an average of just approximately 350 units a month which is bad for a Pak Suzuki hatchback. The recently launched Celerio (say Cultus) is benefiting from monthly sales of 1,585 units that is three times more than that of Swift. The WagonR also exhibits a healthy average of 2,356 units per month that is the second highest after Suzuki Mehran. The 30 year old Pak Suzuki hatchback is also selling well at a monthly average of 3,700 units.
Pak Suzuki has put an end to the base DX version as the Swift is presently obtainable in DLX trim with both manual as well as automatic transmission choices. The Swift DLX is equipped with engine immobilizer, ABS and Navigation but lacks driver & passenger airbags, climate control and rear wiper as found in international versions. The DLX manual cost PKR 13.73 lac while the DLX automatic cost PKR 15.11 lac .Astonishingly both the versions are cheaper than those of 1.0 liter Cultus (Celerio), as the Cultus VXL manual cost PKR 13.91 lac whereas the VXL AGS cost PKR 15.28 lac.
Internationally the Swift is in its 4th generation which was exposed in Japan back in December 2016 whereas the hatchback has reached several international markets by now. The Pak Suzuki Swift is two generation behind as measured up to to its international ones. It is in its 8th year of manufacturing in our country.
Even though Pak Suzuki has debuted a couple of new cars in recently , the Vitara compact SUV, the Ciaz sedan and the Celerio (Cultus) hatchback, the 2nd generation Swift carries on to be sold despite fruitless sales figures. Do you think Pak Suzuki should swap the aging Swift with a newer generation model? Let us know with the comments.
