Communicating about the Privilege Edition of Amaze, Honda Cars India – Sr. Vice President, Marketing & Sales, Jnaneswar Sen said,
“Our endeavor has always been to offer best in class features to our customers and we are happy to offer the Privilege Edition of the Honda Amaze with Digipad for advanced infotainment. The new edition with its enhanced value is a compelling offer for our Amaze customers and is available as limited edition.”
The Honda Amaze arrived as a game changer for the Honda India in 2013 and has been a well-liked seller ever since with over 2.4 lac units sold by now. It faces firm competition from Maruti Suzuki Dzire, Tata Tigor, Volkswagen Ameo, Hyundai Xcent and Ford Aspire in India.
In Pakistan where the market is functional by the Big 3 in a monopolistic manner, no product contends another in terms of price or segment. The City at present has no threat in our market and in spite of being almost a decade old car now, Honda Atlas is happy to carry on with the sedan with cheap cosmetic updates while once in a while increasing its price.
Both Toyota and Honda never well thought-out of launching smaller cars in our country which would ultimately dent the sales of Suzuki, almost certainly this is the reason why the likes of Honda Amaze were never well thought-out to be launched in Pakistan.
