Overview
The joint venture was established by the two large Japanese industrial companies back in May 2022. The name of its new EV Prototype brand has been disclosed by Sony Honda Mobility.
The ‘Afeela,’ as the company calls it, has also revealed a prototype at the Consumer Electronics Show (CES) in Las Vegas.
Yasuhide Mizuno CEO of SHM EV prototype
” Afeela reflected a new link between people and EV prototype”. stated Yasuhide Mizuno, chief executive of Sony Honda Mobility.
- Qualcomm’s Snapdragon Digital Chassis technology will be used in the production version.
- Deliveries to overseas markets are scheduled for early 2026.
- Will make use of augmented reality technology
Exterior and interior of the Afeela EV prototype
In terms of the design Afeela EV prototype, it’s a bit of a mixed bag. The bottom part of the automobile is exceedingly straight and minimal, while the roof line aggressively tapers down to achieve a coupe shape.
Porsche and Lucid’s automobiles have provided a lot of inspiration. The vehicle’s designed throughout, especially the front LED light bar.
Sony is claim to have been involve in the design and development process as well. Unlike Apple and Google automobiles, where each company is suppose to just develop software in the Afeela EV prototype.
Aside from Afeela automobiles with Sony, Honda is also planning for an EV future. It was evident with the introduction of the NSX hybrid supercar and the Honda e compact electric hatchback.
Prologue will be Honda’s first long-range electric car, develop in collaboration with General Motors. There will also be an EV under Honda’s Acura name, both of which will be built on General Motors’ Ultium platform.
Specifications and Pricing
The Afeela EV prototype powertrain will reveal, but it will include a double-wishbone suspension in the front and a multi-link suspension in the back, as well as an all-wheel drive.
The production model will also employ Qualcomm’s Snapdragon Digital Chassis technology, which gives drivers artificial intelligence systems, greater personalization, and other intuitive technologies, according to Sony Honda Mobility.
One of Honda’s 12 North American manufacturing plants to produce Afeela vehicles. Bookings will begin in 2025, with the debut scheduled for 2026. Following that, the Sony-Honda joint venture expectations to introduce Afeela-branded EVs in Japan and Europe.
The production-spec Afeela sedan EV is already in testing and will compete with premium electric cars such as the Mercedes-Benz EQS, Porsche Taycan, Tesla Model S, and Lucid Air. Top-spec vehicles have estimation cost of more than $100,000 (approx. Rs. 82 lahks).
