These days,the local auto-manufacturers are making their entry on mainstream and social media by extravagant launches and glamorizing the new face-lift of Honda City, Here are the views and reaction of people highlight how people reacted to Honda Atlas most fresh effort to bring in a new facelift of Honda City, But before we take a plunge into this current episode, This important to underline that on 17th April 2017, Honda Atlas introduced a face lifted Honda City in Pakistan. This commence was planned to celebrate the 20th anniversary of Honda City in Pakistan. This fresh model was introduced with a price increase of 10,000 rupees along with some minor aesthetic advancements and a (new) standard audio unit.
Additionals incorporated an (optional) immobilize,bounce three months right into August of 2017, and from the middle of nowhere Honda Atlas launches a new campaign with scraps of a ‘shark-fin’ antenna stating ‘Are you Ready?’ .Clearly, this is obvious the start of various gossips representating the launch of a 1,000 cc Type-R Honda Civic variant. All of them were afterward proved to be wrong when Honda Atlas proclaimed another facelift to an already face-lifted Honda City, with some extra accompaniments.
The public‘s reception of the face-lift of a face-lifted Honda City has not been able to persuade its critics. More prominently, a surprising bulk of consumers are hesitant to accept this car, even after 10 days of its launch. Social media is full of disapproval and sarcasm aimed at Honda Atlas.
Honda City’s existing shape was introduced in 2009 and as then it has produced a major revenue for the company. Let’ not recall this car has existed constant from the past eight years. So thinking its prolonged existence for a moment and we believe you will be able to comprehend the sarcastic remarks and angry taunts off the customers concerning this 2017 Honda City. Yes, Honda Atlas will continue its rising growth but at the expenditure of customer contentment and more upsettingly customer retention. To any outsider, Honda Atlas’ current mess is twofold:
- Their obsession with this current Honda City, which can be argued by its ever increasing sales. The reality, yet, still stays that Honda Atlas is selling a globally out of date car which has established two major generation changes in the international market.
- Their less efficient marketing strategy. We are pretty sure the numbers registered by their most recent marketing strategy would have been pretty inspiring but its moral standpoint leaves much to be preferred. In simple words, Honda’s policy is simply known as ‘Click bait’ in the digital world. With false pretenses of magnificence, the use of taglines “Are you Ready?”, “Accelerating Performance”, “Making a class of its own, the new 1.5L Honda City ASPIRE” loosed to live up prospects and became a catalyst to fuel ruthless comments against the company on their official facebook page and various communities. It’s not like this is their first time deciding on such strategies. A couple of month back they publicized ‘Airbag Recall’ as an upgrade, which obviously resulted in a harsh repercussion.
