Overview
Korean automaker Kia plan to expand its electric vehicle production and prepare new models for the global market including city coverage EVs to big-size SUVs. The company has revealed its plan for an affordable mini-electric car. However, they expressed the aim of up to 15 new EV models for a global market. The company has aim to complete the aim in the next four years, by the end of 2027.
Kia’s European Marketing Chief, David Hilbert, explained that the company’s aim is to offer a wide range of EVs lineup and enhanced its EV production graph. The plan includes EVs for city focus as well as big SUVs or full-size EVs for long routes.
Kia Mini Electric Car Plan
As per the details, Kia will target the European market with mini electric cars. significantly these models offer great encouragement and advanced technology. Kia plan to reach the maximum user with its variety of new trims. These new models will offer multiple power systems. Most probably these cars offer electric, hybrid, and plug-in hybrid setups.
Mini EVs will target potential buyers. Stretch the range of Kia electric car existence in the market and improve the brand position. On the other side, Kia EV5 will debut in China at the end of this year and Europe will receive the model in the early months of 2024. Kia’s small electric cars plan is especially for the Europe market and Kia will fully focus to enhance their lineup in Europe with a range of crossovers and subcompacts included.
Kia’s new approach to EVs is similar to Toyota’s plan to offer a wide range of EVs by the end of 2030. As they also plan to introduce solid-state batteries with a battery range of up to 1,450 kilometers.
Hyundai has also announced its plan to enhance its electric cars in the global market by 2030 with an investment plan of $18 million.
Conclusion
Despite the rising demand for SUVs and crossovers in the global market, Kia focuses on small electric cars. it might do the popularity of the brand and put focus on its multi-variety vehicles. Kia wants to earn 50% of its profit from electrified vehicles by 2030 and for this aim company put focus to enhance EV production. For this purpose, they target 4.3 million units and which is a 34% increase compared to the current volume.
