Overview
Honda is all set to come in a hybrid production with a big-bang plan. Honda Malaysia will be offering multiple hybrid models. The campaign for Honda’s multiple hybrid cars named “Gen H”. The “H” in the campaign name constitutes “Honda, Hybrid, and Hype”. Honda promotes its aim to offer hybrid technology and for this purpose, the company has started a global campaign. Honda will express its excitement and happiness to start a nationwide roadshow.
Apart from this, the global automotive industry moving towards hybrid and electric power to achieve the goal of “Go Green”. Converting the petrol engine and gasoline into electric power is a big challenge for automakers.
Honda “Gen H” Event
The event will be an opportunity for attendees to experience Honda e: HEV hybrid technology, which is consolidated in its top models Honda City, City Hatchback, Civic, and HR-V. All these e: HEVs are available in top-of-the-line RS Models.
Honda will offer a variety of activities in this roadshow to entertain its customers and attendees. With hybrid technology, the display audience will entertain with fun fair rides, play arcade games, participate in workshops, food, and beverages, local graffiti art, and an “immersive area” filled with interactive activities.
The roadshow will start next month. The first set will be placed at Linear Park in Taman Desa Tebrau, Johor Bahru on June 3-4. Then it will move to the next destination Juru Auto City in Penang on June 10-11. The last and final destiny of the road will take place at Carpark C of Stadium Bukit Jalil on June 17-18. There is no entry fees or ticket required to enter this Honda roadshow.
The CEO and Managing Direct of Honda Malaysia Hironobu Yoshimura said the Malaysia local market is a big place for hybrid cars. He also said that hybrid technology brings more efficiency and enjoyment of riding.
Conclusion
Honda Malaysia successfully steps into hybrid electric technology. The brand has already served better in Malaysia’s automotive industry. The increasing number of hybrid cars in the global market shows the focus and positive attention of automakers on green projects. EV’s benefits show that there is an easy way to rid of pollution and better face climate change.
